Darren Contardo's Netrepreneur

Italy Wins the World Cup and Companies Cash In

So, it's official, Italy has won the World Cup for the fourth time, the last being in 1982. It's a massive celebration for Italians across the globe (big party happening here in TO), but who really wins? Businesses that leveraged the event to sell more merchandise including T-shirts, flags, beer and any country-colored outfits. Yes, you can pick up a country flag on any corner, see the big brands advertise on the mass stages, heck you can even see the Adidas commercials on MySpace! Gotta live the World Cup, it makes hundreds of millions of dollars for people world-wide. If you didn't cash in this time, at least you have 4 years to prepare...see you then.

CMA: Digital Marketing Conference 2005

This past week I was at the annual CMA Digital Marketing Conference here in Toronto. This conference showcases some of the best in the business under one roof. One notable mention was Bryan Eisenberg from FutureNow Inc. His discussion focused on persuasion marketing and how to optimize your website for increased conversion.

Basic takeaways from his speech were:

1. Develop personas around scenario design
2. Leave a SCENT
3. Close the sale

His example of SCENT is so simple, but so true. Basically, we look for information and click to website to website looking for specific information that might give us what we want. We use search engines to help us, but all they do is take advertisers money who aren't that good on capitalizing on the SCENT. But, sometimes we find what we're looking for on the "landing page" and that's about it...sometimes though, we're lucky enough to find a collection of webpages that guide us through the process that is totally applicable to us, hence a strong SCENT until we find exaclty what we're looking for and then we CONVERT! Aka, we buy, sign up, etc.

Do a search for Web Analytics Consulting just as Bryan used as an example and see how easy it is to find exactly just that on the first page of the Google.com.

Say GoodBye to Radiation Waves

Have you heard of ElectroPollution? Well, me neither, but I have heard my friends and family talking about the concern about radiation from cell phones and computers (EMF). Have you ever had your cell phone ring by your computer? The screen moves around...Very strange???

Well, now there's a company that has developed a technology to counteract the ElectroPollution or EMFs. Biopro Technology developed some ground-breaking products to protect and enhance cellular level.

The products work on three core principles, which are all above my head, but nonetheless, they are:

• Harmonization/Neutralization through Quantum Physics
• Transference through Water
• Resonance in Cells

Check out how the BioPro technology actually affects Cell Phone EMF - Human Energy Levels and Stress Response.

I myself have always been a bit skeptical about EMF and am happy to see a company like this taking research and development to a new level to address this worldwide health concern.

Martha Stewart making a TV

Martha Stewart making a TV show?

What the heck? This women isn't even out of jail yet and she is working harder than most people do that their full-time careers! Not to mention she's also sold about $8MM worth of shares today of her stock that got her in crap in the first place.

This women understands the value of time over money. She acts like everyday is her last and is battling like hell to make the most of it. I for one think she's an incredibly smart business woman and a smart woman! Let me put it to you this way...

...as I was remembering from a seminar years ago I attended (flashback) that the speaker said that we all have $86,400 dollars put into our bank account everyday. The catch is that we have to spend it all in that day in order to get another $86,400 the next day. The process is perpetual as long as you spend the money. Tell me this...how would you spend that kind of money? What would you do? With who? When? Where?...exciting isn't it?

Well, here's the deal. Everyone of us gets 86,400 seconds a day to spend which ever way we want. No refunds, no returns, no exchanges...all sales final! How do you spend your time today? What do you do? With who? When? Where?...is it exciting?

What did you do with your 86,400 seconds today? Martha made over $8,000,000 while in jail. What's your excuse?

Sorry for beating you up, but who else is going to do it?

Think Big!...