Darren Contardo's Netrepreneur

Confessing With Girls: Money, Lies, Sex & Insensitive Men

I know nothing on that topic, but a good friend of mine apparently does. A true literary genius, Charles Harry nails it right on the head with this one. I've talked to women who read the book and they simply said "I couldn't put it down". Do yourself a favor and check it out. Especially for all you women out there who want a peek inside a man's mind.

Positioning Your Business for Success

Positioning Your Business for Success

So you have the idea of what you want your business to be, but you're not exactly sure how you're going to break through the clutter? Did you know that the average person is exposed to over 3000 advertising messages a day? Guess what? You have to compete with that! Somehow, you have to get your message across to your "target" consumer amongst that clutter!?!?! Well, here's a simple way to do it...POSITIONING. Jack Trout and Al Reis wrote a book many moons ago that will be your saviour!

Basically, think of your customer before you begin your business, position your business directly to benefit your customer and you'll have an easy time at getting your message across. I'll talk about how to break through the clutter more later. But, more importantly, always be consistent with that message otherwise your BRAND will become bogus (no longer trustworthy) and you don't want that to happen. Here's another great resource to help you out with positioning...it's Al's book the 22 Immutable Laws of Branding...good read, take a look.

So I finally decided to

So I finally decided to start blogging. Yeah, that's right...finally! Go figure, I've been working in the Internet Marketing world for over 5 years now (I guess this classifies me as a veteran by some standards) and I've yet to blog. Why now? Well, there's no doubt that this tool is extremely powerful. So powerful in fact, it will change the world of marketing and the consumer relationship to brands.

With that said, my focus of this blog space to give some insight into the new-age marketing era that looks at it's old and weathered relative (mass marketing) and grins with satisfaction! Why? He knows something mass doesn't... "the customer is in power now".

In the blogs to come I'll talk about the changing world of business and what people can do to get through the clutter. In the meantime, please feel free to read some of my favorite sources of "new age common sense thought":

1. Purple Cow - Seth Godin (learn how to be remarkable)
2. RichDad Poor Dad - Robert Kiyosaki (learn how to think rich)
3. Loopholes of the Rich - Diane Kennedy (stop the taxman from stealing your dreams)
4. Ideavirus - Seth Godin (turn your idea into cash through other customer's big mouths)