This has got to be the easiest marketing/sales tip of all time. Think of your online store as a real bricks-and-mortar store. How do you get an incremental sale at a retail store? Checkout! So if that's the case, why not offer an add-on item to you customer at the point of checkout? Something small around $5-$10 should do it. Experiment with it and I'm sure you'll see that one item sky-rocket up the charts to #1.
Got an item that you want to sell, but think the price point is too high? Could you sell a small sample of it for a buck? That might be a good way to get trial of that item and convert that customer into a more profitable customer later on. Something to consider as a sales tactic.
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