Ever wonder what attributes, benefits or claims are perceived as valuable for your customers? Without knowing you could spend a lot of money bringing a product or service to market that is of little value. For example, say you have a online store and you think that your advanced search feature is what people want, it's what makes your online store unique, etc. The reality is though, that's what YOU think is important. Your customer make think that an email with the invoice and tracking number immediately after the purchase is the most valuable thing to them.
How do you know what's important? What's valuable? Here's a hint: ask them! Put an online poll (websitegear.com) or an online survey (surveymonkey.com) on your website and ask them what they want. They'll tell you and you can spend more time on what matters to them. Give them what they want and YOU GET THE MONEY!
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