Heard of YouTube? Thought so. So here's the deal -- media is fragmented, everybody is infatuated with celebrities, everybody wants to be famous, advertisers are confused, agencies are buying one another, merging, diverging, emerging clueless at times and everything costs money! What do you do? How can you take advantage of a tool like YouTube to get your message out there?
Here are a few things that people have done already:
1. Esmee Denters did karaoke on YouTube and got singed to a deal with Justin Timberlake's record label.
2. Leptopril a diet pill created a commercial that was viral (it was funny as H*LL) to deposition FDA approved Alli.
3. Cell Phone makers do a parody of the Mac commercials to take on iPhone.
4. I can't seem to find it, but I read in a magazine that there is guy in Toronto who does a Tiki Lounge show where he gets drunk, interviews his friends and wears a lab coat. Sounds silly, but he has an audience of 300,000 people continuously and now is in talks with Fox Networks.
So, get a video camera, get out there and start your cheapest advertising campaign ever!
Good luck.
This is a great article
Posted by: pp | July 07, 2007 at 12:07 PM
I just bought an ebook about making money on YouTube. Hopefully I can make it big.
www.tubetraffic101.com
Posted by: Jenny | July 07, 2007 at 09:53 AM