So I have to say that design is where it's at. Great design just makes things better, more attractive, more fun to use and puts a smile on your face. A beautiful and easy to use website can command a better price for its goods. It encourages trust and communicates the benefit of the product or service. A poor designed website causes you to get frustrated and ultimately leave. Design makes your home look like it's worth more. Design makes your car stylish (just ask BMW). Design in an office building or spa can mean the difference of charging average rates or premium rates. Design is and will always be the best branding tool for creating a perceived value...period.
Reality check. Is your website designed well? Does it command a premium or are you just competing on price? Did you get a template website, your friend's son who is in high school to design it for you? Or worse yet, did you try to do it yourself with a web-builder program? If you answered yes to any of these questions, you just may have yourself a poorly designed website. You can change that though. You can start to charge a premium and have more business. You can separate yourself from the competition. You can use design.
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