After reading "A whole new mind" from Daniel Pink, I've begun to ask myself the question: "How do you insulate yourself from globalization?" More specifically, how can you ensure that your "safe" job as a software developer, lawyer, or even doctor for that matter isn't going to be outsourced to India, China or some other foreign nation? Well, according to Mr. Pink, right-brainers are going to rule the world. That is, the intuitive, emotional, abstract-brainers if you will. The analytical folks will be looking for work at Wal-Mart if they don't insulate themselves soon. So how do you protect your ASSets? Here's some thoughts:
1) build your brand
2) charge a premium for your services (people export services due to cost...don't play that game)
3) get a good designer to help you build your brand and support your premium price
4) become an artist (this doesn't really pay well, but you'll be irreplaceable)




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